Cover of Om Gupta: Advertising In India

Om Gupta Advertising In India

Trends And Impact

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Kalpaz Publications

2005

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978-93-5128-709-4

93-5128-709-2

Annotation

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

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