Kommunikation, Werbeziel, Werbeobjekt, Werbebudget, Absatzquelle, Zielpersonengruppe, Kampagne, Marktsegmentierung, Werbemedien, Werbeeffizienz

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E-Book information

Publisher: Gabler Verlag

Date: 2013

EAN/ISBN13: 978-3-322-82644-2

ISBN10: 3-322-82644-9

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