Advances in Luxury Brand Management
Price for Eshop: 4492 Kč (€ 179.7)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Springer International Publishing
2017
EPub, PDF
How do I buy e-book?
978-3-319-51127-6
3-319-51127-0
Annotation
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.