Cover of Pekka Aula, Jouni Heinonen: Reputable Firm

Pekka Aula, Jouni Heinonen Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

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Springer International Publishing

2015

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978-3-319-22008-6

3-319-22008-X

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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

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