Victor Malsy (EDT), Philipp Teufel (EDT), Fjodor Gejko (EDT) Helmut Schmid - Gestaltung ist Haltung / Design Is Attitude

Annotation

Helmut Schmid ... his typography has rhythm ... it is created by the eye and resembles a musical score. Wim Crouwel, RotterdamAfter training as a typesetter, Helmut Schmid (b. 1942 in Ferlach, Austria) studied at the Schule fr Gestaltung in Basel. In 1976 he designed the campaign logo for the SPD campaign of Helmut Schmidt. After living in Dsseldorf, Berlin, Stockholm, Montreal, and Vancouver, Schmid settled in Osaka in 1981, where he has since lived and worked as an independent graphic designer. His designs are a unique combination of Japanese tradition and Western modernity. Thus, for example, it is impossible to imagine Japanese product packaging without Schmids syllabary, katakana eru.The present monograph documents and analyzes all of Schmids important works from 1961 until today: foundational graphic concepts, lettering, product and packaging identities, and poster and book designs. It draws upon the results of a multi-year research project at the design department of the Fachhochschule Dsseldorf. With this publication, Helmut Schmids work is finally presented in a manner befitting its status.