Cover of Terry Barge: Sales Value Propositions

Terry Barge Sales Value Propositions

The Cutting Edge

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Dagmar Miura

2018

EPub
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104

978-1-942267-84-3

1-942267-84-3

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Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prospects. At the same time, they are frequently overlooked and consequently underutilised at every level of the organisation, especially by sales and marketing professionals. This book explains and positions the powerful role and proven effectiveness of Sales Value Propositions in advancing customer relationships and winning sales opportunities.

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