Mirjana Radovic Markovic, Imani Silver Kyaruzi Women in Business

Annotation

In recent years, a record number of women have been breaking out of corporate life and embracing entrepreneurial careers partly as a redress to the discriminations they experience in paid employments. Female entrepreneurship is emerging as a potent force as more women emerge as business owners even in economic sectors that were previously thought to be the preserve of men.Women in Business: Theory, Practice and Flexible Approaches is a practical book that sets out to provide support and practical planning tools to guide both established and aspiring female entrepreneurs. These include checklists and tests, which could make the decision-making processes easier because self-employment and entrepreneurial activities are decisions that cannot be taken lightly.Women entrepreneurs are seen to be more realistic about their commercial prodigies and often make attempts to develop them within a family environment, while men gravitate more towards developing business hierarchies with defined rules and working business procedures. A number of theories, based on feminist analyses of the same, are also explored.The recognition of the capacity of women entrepreneurs in our global community is no longer a matter of debate, but a realisation that female entrepreneurship is now forming one of the major factors contributing to the development of many countries, and not just countries in transition.