Cover of Eileen Brown, Betsy Aoki: Digital Marketer

Eileen Brown, Betsy Aoki Digital Marketer

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BCS Learning & Development Limited

2018

EPub
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176

978-1-78017-402-0

1-78017-402-0

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In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance in your digital marketing career.

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