Bruce Hanington, Bella Martin Pocket Universal Methods of Design

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The ultimate handbook for designers, students, even educators, The Pocket Universal Methods of Design is armed with 100 principles of design knowledge to keep your team sharp. This handy, pocket-version of the Universal Methods of Designprovides the samethorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design. And now it's delivered in a concise, accessible format that fits in any bag or purse! Each method of research is distilled down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects. This valuable guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary design teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceDont wait to get your team on the same page and designing in a completely new, more effective way!