Jenn Visocky O'Grady, Ken Visocky O'Grady Designer's Research Manual, 2nd edition, Updated and Expanded

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Good information gives designers a competitive advantage.Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer's Research Manualwas one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world.Comprehensively updated,A Designers Research Manualsecond edition includes:Over 25 proven research strategies and tacticsAdded content about planning research, analyzing results, and integrating research into the design processSuggestions for scaling research for any project, timeline, or budgetAll new in-depth case studies from industry leaders, outlining strategy and impactUpdated images, illustrations, and visualizationsQuick Tips for rapid integration of research concepts into your practice