Cover of Duane E. Sharp: Customer Relationship Management Systems Handbook

Duane E. Sharp Customer Relationship Management Systems Handbook

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Taylor and Francis

2002

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978-1-4200-0015-3

1-4200-0015-2

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The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with

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