Cover of Wim Biemans: Managing Innovation Within Networks

Wim Biemans Managing Innovation Within Networks

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Taylor and Francis

2018

EPub
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290

978-1-351-33043-5

1-351-33043-8

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Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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