Cover of Waldemar Cudny: City Branding and Promotion

Waldemar Cudny City Branding and Promotion

The Strategic Approach

Price for Eshop: 1371 Kč (€ 54.8)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Taylor and Francis

2019

EPub
How do I buy e-book?

186

978-1-351-04192-8

1-351-04192-4

Annotation

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki in Poland.This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.