Cover of Rajeev Batra, Victor J. Strecher, Punam Anand Keller: Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Rajeev Batra, Victor J. Strecher, Punam Anand Keller Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

The Obesity Challenge

Price for Eshop: 1371 Kč (€ 54.8)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Taylor and Francis

2015

EPub
How do I buy e-book?

406

978-1-317-46615-4

1-317-46615-2

Annotation

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.