Louis Brennan (EDT), Caner Bakir (EDT) Emerging Market Multinationals in Europe

Annotation

This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from thea BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence ofa EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike. While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of thesea EMNCs in Europe and their policy implications. This volume provides fresh insights intoa EMNCs activities and their impact in Europe. The contributors argue thata EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or newa FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy. Highlighting the importance of considering this divergenta behaviour when implementing future Europeana FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.