Cover of Stephanie Hemelryk Donald, John G. Gammack: Tourism and the Branded City

Stephanie Hemelryk Donald, John G. Gammack Tourism and the Branded City

Film and Identity on the Pacific Rim

Price for Eshop: 1305 Kč (€ 52.2)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Taylor and Francis

2016

PDF
How do I buy e-book?

234

978-1-317-00964-1

1-317-00964-9

Annotation

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.