Cover of Daniel J. Flint, Susan L. Golicic, Paola Signori: Contemporary Wine Marketing and Supply Chain Management

Daniel J. Flint, Susan L. Golicic, Paola Signori Contemporary Wine Marketing and Supply Chain Management

A Global Perspective

Price for Eshop: 4492 Kč (€ 179.7)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Palgrave Macmillan US

2016

PDF
How do I buy e-book?

978-1-137-49243-2

1-137-49243-0

Annotation

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.