Cover of H. Aghazadeh: Principles of Marketology, Volume 1

H. Aghazadeh Principles of Marketology, Volume 1

Theory

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Palgrave Macmillan US

2016

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978-1-137-37932-0

1-137-37932-4

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In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

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