Cover of J. Bernstein: Standing Room Only

J. Bernstein Standing Room Only

Marketing Insights for Engaging Performing Arts Audiences

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Palgrave Macmillan US

2017

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978-1-137-37569-8

1-137-37569-8

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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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