Cover of . Rajagopal: Managing Social Media and Consumerism

. Rajagopal Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

Price for Eshop: 2520 Kč (€ 100.8)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Palgrave Macmillan UK

2013

PDF
How do I buy e-book?

978-1-137-28192-0

1-137-28192-8

Annotation

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.