International Marketing
Sociopolitical and Behavioral Aspects
Price for Eshop: 1925 Kč (€ 77.0)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Ask question
You can ask us about this book and we'll send an answer to your e-mail.