Cover of Sally Dibb, Lyndon Simkin: Market Segmentation Success

Sally Dibb, Lyndon Simkin Market Segmentation Success

Making It Happen!

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Taylor and Francis

2008

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978-1-136-77246-7

1-136-77246-4

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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select

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