Cover of Paul Gibbs, Michael Knapp: Marketing Higher and Further Education

Paul Gibbs, Michael Knapp Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

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Taylor and Francis

2012

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978-1-136-60941-1

1-136-60941-5

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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