Marketing in the Service Industries
Marketing Service Inds
Price for Eshop: 1152 Kč (€ 46.1)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.