Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Price for Eshop: 1436 Kč (€ 57.4)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.