Cover of Gillian Dyer: Advertising as Communication

Gillian Dyer Advertising as Communication

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Taylor and Francis

2008

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248

978-1-134-97234-0

1-134-97234-2

Annotation

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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