Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
Price for Eshop: 1925 Kč (€ 77.0)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.