Cover of Ahmed Bounfour: Management of Intangibles

Ahmed Bounfour Management of Intangibles

The Organisation's Most Valuable Assets

Price for Eshop: 1436 Kč (€ 57.4)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Taylor and Francis

2002

EPub
How do I buy e-book?

336

978-1-134-59041-4

1-134-59041-5

Annotation

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

Ask question

You can ask us about this book and we'll send an answer to your e-mail.