Cover of Charles Dennis, Lisa Harris: Marketing the e-Business

Charles Dennis, Lisa Harris Marketing the e-Business

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Taylor and Francis

2002

EPub
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368

978-1-134-52027-5

1-134-52027-1

Annotation

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

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