Strategic Issues in International Retailing
Price for Eshop: 1762 Kč (€ 70.5)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.