Cover of Alain Ferrand, Scott McCarthy: Marketing the Sports Organisation

Alain Ferrand, Scott McCarthy Marketing the Sports Organisation

Building Networks and Relationships

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Taylor and Francis

2008

EPub
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320

978-1-134-05344-5

1-134-05344-4

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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