Branding in Emerging Markets
Price for Eshop: 3643 Kč (€ 145.7)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
Emerging markets are becoming a much less homogenous group. At the same time these markets display complicated characteristics that require organisations to develop sophisticated marketing responses. It is timely then in this e-book to consider how marketing practice, particularly in the area of branding, is developing to address the changing and progressively challenging nature of these increasingly important markets.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.