Honoring Donald F. Dixon
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Annotation
This e-book focuses on the life and work of Donald H. Dixon. Taken together, these articles and comments highlight several themes evident in Dixon's work. His interest in the intellectual heritage of marketing thought allowed him to avoid much of the confusion of reinventing concepts and view ideas that others missed. His use of the general systems framework to organize ideas and phenomena offered him an unsurpassed ability to analyze the marketing system broadly as a unified whole.
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