Cover of Cindy Barnes, Helen Blake, David Pinder: Creating and Delivering Your Value Proposition

Cindy Barnes, Helen Blake, David Pinder Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

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Kogan Page

2009

EPub, PDF
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232

978-0-7494-5859-1

0-7494-5859-3

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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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