Cover of Joseph H. Boyett, Jimmie T. Boyett: Guru Guide to Marketing

Joseph H. Boyett, Jimmie T. Boyett Guru Guide to Marketing

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Wiley

2003

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978-0-471-43426-9

0-471-43426-4

Annotation

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

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