Cover of Erich Batzer: Marketing Strategies And Distribution Channels For Foreign Companies In Japan

Erich Batzer Marketing Strategies And Distribution Channels For Foreign Companies In Japan

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Taylor and Francis

2019

EPub
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314

978-0-429-71414-6

0-429-71414-9

Annotation

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

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