Gordon Adler Management Communication: Financial Times Briefing

Annotation

A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business. It will show you how to:          adopt a communications mindset          accept responsibility for your communication          take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too          develop a simple, focused communication strategy          ensure that strategy is aligned with company strategy          take account of the interests, needs and language of your audience          make communication compelling, continuous and credible This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.