Lawrence J. Strong, Charles J. Strong Art of Show Card Writing

Annotation

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Like the products of the printing press, show-cards, or temporary signs to be displayed in store windows, have become important factors in trade circles. Every business, however small, whether in city, town or hamlet, finds growing need for this form of announcement, and merchants everywhere realize that the professional show-card writer is as important a part of modern business methods and equipment, as the clerk who hands the goods over the counter.<br><br>The opening and development of this profitable avenue of employment for young men and women who can, with speed, produce neat and legible card signs, has inspired the authors to put into book form the results of their many years of experience as craftsmen and teachers.<br><br>This work embraces a series of instructions written and illustrated in a plain and unmistakable manner which will enable anyone of average intelligence to acquire a thorough working knowledge of this branch of the sign writing art. Since a good workman must have good tools to produce good results, most painstaking advice has been given upon the selection, use and care of necessary tools and materials.<br><br>Many instructive examples have been placed before the ambitious student in these pages. This wealth of illustration, from the rudiments to the finished product, enlightens the path of progress step by step, and the explanatory text, in simple and in mistakable language, demonstrates that the learner could receive neither better nor more painstaking instruction if he were directly under a teacher's personal and oral care.<br><br>Some there are who can do a thing but cannot tell others how to do it. The authors of this text book have tried to impart their knowledge to others in a convincing, attractive and easily assimilated way, and it is felt the conscientious pupil cannot fail to acquire the successful knowledge he seeks and deserves.<br><br>All art is subject to n