Herbert N. Casson Ads and Sales

Annotation

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.<br><br>It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations.<br><br>This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book.<br><br>The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished.<br><br>Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.