J. Horace McFarland Floral Designs

Annotation

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. This Little Book, upon which unusual labor has been expended, is offered to the cut-flower workers and florists of the country with the sincere hope that they will find it useful to them in their everyday work. It is an experiment; yet the publishers feel assured that it will be a successful one, because such a work has long been needed. Substitutes, in the shape of collections of photographs, are to be met with occasionally, only making more apparent the general need of some means for showing how floral designs look when actually made up, as well as of offering suggestions to the florist and his customers.<br><br>In selecting designs for illustrations, great care has been taken to present only those of moderate cost and difficulty, such as will be constantly useful to the large majority of florists. Many superior effects have been regretfully laid aside because of their too elaborate character or too great cost, rendering them seldom or never available to many florists. The publishers hope to present in a future volume a set of larger designs, should the present work be found generally acceptable.<br><br>The complete analysis of these designs, and the elaborate treatise on the proper handling of floral work and decorations (beginning page 105), will be found useful and suggestive, as showing how these things are done by a thoroughly successful artist. And the many suggestions of designs and effects suitable for all occasions will doubtless save much thought and worn if frequently referred to.