Cover of I. Ellwood, S. Shekar: Wonder Woman

I. Ellwood, S. Shekar Wonder Woman

Marketing Secrets for the Trillion Dollar Customer

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E-Book information

Palgrave Macmillan UK

2008

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978-0-230-59403-6

0-230-59403-4

Annotation

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

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