Cover of S. Soderman: Football and Management

S. Soderman Football and Management

Comparisons between Sport and Enterprise

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Palgrave Macmillan UK

2012

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978-0-230-39118-5

0-230-39118-4

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What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

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