Cover of B. Ambos, B. Schlegelmilch: New Role of Regional Management

B. Ambos, B. Schlegelmilch New Role of Regional Management

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Palgrave Macmillan UK

2009

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978-0-230-27387-0

0-230-27387-4

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Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

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