Cover of Jenny Darroch: Marketing Through Turbulent Times

Jenny Darroch Marketing Through Turbulent Times

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Palgrave Macmillan UK

2009

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978-0-230-25118-2

0-230-25118-8

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Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

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