Cover of Christine Daymon, Immy Holloway: Qualitative Research Methods in Public Relations and Marketing Communications

Christine Daymon, Immy Holloway Qualitative Research Methods in Public Relations and Marketing Communications

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Taylor & Francis

2010

EPub, PDF
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978-0-203-84654-4

0-203-84654-0

Annotation

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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