Cover of Paul Brooker, Margaret Hayward: Rational Leadership

Paul Brooker, Margaret Hayward Rational Leadership

Developing Iconic Corporations

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OUP Oxford

2018

EPub
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272

978-0-19-255927-2

0-19-255927-3

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Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents ten best-practice case studies of leaders using these methods to establish or enhance such iconic corporations as McDonald's, Walmart, and eBay. This rational leadership of corporations is described with a leader's-eye view, using autobiographical writings which arecorroborated and supplemented by biographical and historical sources.

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