Cover of Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein: Marketing Metrics

Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

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Pearson Education

2010

EPub
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978-0-13-705313-1

0-13-705313-4

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