Robert Bacal, William T. Brooks Complete Book of Perfect Phrases for High-Performing Sales Professionals

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The Right Phrase for Every Sales SituationA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You'll find perfect phrases for:Lead Generation Turn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mailsSales Calls Get access to decision makersPresent your product in compelling languageResist objections and stalling tacticsCustomer Service Develop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note