Marketing 3.0
From Products to Customers to the Human Spirit
Price for Eshop: 570 Kč (€ 22.8)
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New
English
Expected delivery time 14-30 days
Book information
John Wiley & Sons Inc
UK
2010
Hardcover
188
Standard
313256
978-0-470-59882-5
0-470-59882-4
Marketing.
Annotation
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
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