Consumerology
The Truth about Consumers and the Psychology of Shopping
Price for Eshop: 599 Kč (€ 24.0)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
John Murray Press
UK
2013
2 ed
Paperback
240
Standard
312615
978-1-85788-576-7
1-85788-576-7
Market research
Annotation
This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
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