Cover of Philip Graves: Consumerology

Philip Graves Consumerology

The Truth about Consumers and the Psychology of Shopping

Price for Eshop: 599 Kč (€ 24.0)

VAT 0% included

New

English

Expected delivery time 14-30 days

Book information

John Murray Press

UK

2013

2 ed

Paperback

240

Standard

312615

978-1-85788-576-7

1-85788-576-7

Market research

Annotation

This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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